Rental Property Marketing Mistakes To Avoid

Are you planning on marketing your rental property online? If so, rental property marketing is about more than just posting an ad on Craigslist or Facebook groups, and waiting for people to call or email you.

In this article, we will cover some of the most common rental property marketing mistakes just so you can make good marketing decisions when listing your property online.

Mistake #1 – Writing A Bad Description Of The Property

Let’s face it, when it comes to marketing a rental property online the description is what’s going to motivate a prospective tenant to visit the property, or continue looking.

When listing your property online, you should be focused on talking about the specific features that the property offers like: large closets, chefs kitchen, big backyard and close to schools.

During the process of writing a great description, you should also focus on avoiding using negative keywords like quaint, small, cozy, or retro, because these words might paint a negative impression in an applicants mind.

Mistake #2 – Using Old Pictures

Even though you may have owned your rental property for years, and you have pictures of the property on your phone or computer, you should always take new pictures of the property each time you list it.

Using old photos can also paint a negative picture in an applicants mind and get them wondering what else may be wrong with the rental property.

While you’re taking photos, it’s best to use as much light as possible because, taking pictures of dark, empty rooms will only make the property look dark and scary to an applicant.

Mistake #3 – Lack Of Digital Marketing Strategy

Last of all, but most important, before posting your first ad online it’s best to create a marketing plan for which websites you plan on listing that property online.

Also, if you plan on allocating a marketing budget towards promoting those properties, you should also track how your ads are doing so you can determine if you’re getting measurable results from your ads.

Contact RPM Central Valley

At RPM Central Valley, we thrive at rental property marketing and all other aspects of property management.

When you choose our team to market your rental property, you can have peace of mind in knowing that we will screen and place the most qualified tenants in your property possible.

To learn more about the services we can offer you, contact us today by calling (209) 575-2222, or connect with us online by clicking here.