What Are The Least Expensive Ways To Attract New Tenants?

By RPM Central Valley

STOCKTON, CA. – Are you searching for inexpensive ways to attract new tenants to your rental properties? If so, you’ve come to the right place!

In this article we will share with you inexpensive things you can do to attract new tenants to your rental properties.

1.  Use Social Media

At present, social media offers the quickest, cheapest and most efficient way to reach a large number of new tenants and build strong relationships with existing ones. Keep the interest alive in your community by posting frequent updates and videos on your social media networks. Use your LinkedIn page to connect with other professionals (for example, real estate agents or attorneys whose services are complimentary to yours) who can send referrals your way. Run a contest or quiz on your website with a small prize like a six-month membership to a nearby gym.

2. List Your Rentals On Online Listing Sites

Since most people start their search for a rental home on the Internet, make sure that you make maximum use of free online listing sites like Craigslist, Zillow and Trulia to market your property.  Use eye-catching copy and high-quality exterior and interior pictures to drive interest and persuade more renters to come in for a viewing. If your property has unique advantages like eco-friendly design or proximity to good schools, remember to highlight those features.

Online newspaper ads are also generally cheaper than placing an ad in a traditional newspaper.

3. Mine Your Existing Tenant Base

Reach out to your existing tenants and let them know you have a vacancy. If they are satisfied with your services, they would be more than happy to refer you to a friend who is looking for a rental home. You can also offer an incentive in the form of a discount or a $50 restaurant gift card if their friend signs a lease and make it a win-win for all.

Also encourage your tenants to write a favorable review or testimonial for your rental property management company that they or you can post on your website or social network pages.

Get Property Management Here

For professional property management in the Central Valley contact RPM Central Valley today by calling us at (209) 572-2222 or click here to connect with us online.